Introduction
The London Stadium (the “Stadium”) is situated in the Queen Elizabeth Olympic Park (the “Park”) and is operated by London Stadium 185 Limited (“LS185”). The London Legacy Development Corporation (“LLDC”) owns and operates the Park and is LS185’s ultimate parent company. References to the Park in this Privacy Notice include the Stadium.
This Privacy Notice describes the types of personal data which LS185 may process about you in relation to the Stadium and/or the Park, what the lawful basis is for such processing and how your personal data will be used.
It also sets out your rights as the data subject and who to contact if you have any questions.
LS185 is committed to protecting your privacy and processing your personal data so that it is secure and safe, and to prevent loss, theft, and unauthorised use and to ensure compliance with data protection legislation.
What is Queen Elizabeth Olympic Park
The Queen Elizabeth Olympic Park is made up of the Park itself and a number of venues and businesses located within the boundaries of the park:
- The London Stadium
- ArcelorMittal Orbit (Privacy Policy)
- Lee Valley Park (Privacy Policy)
- London Aquatic Centre (Privacy Policy)
- Copper Box Arena (Privacy Policy)
- Velo Park (Privacy Policy)
- Lee Valley Hockey and Tennis (Privacy Policy)
For full privacy notices for each of the other venues on the Park, please use the links above.
Who is the Responsible Controller?
LS185 is the data controller in respect of the personal data we process as part of the operation of the Stadium and for marketing purposes.
LS185 and LLDC will share personal data for Park marketing purposes and where this takes place, LLDC and LS185 will be joint controllers of that personal data.
For individual rights and contact details in respect of this, please see sections 10 and 12 below.
For more information on LLDC, please see their Privacy Policy.
Why Personal Data is Being Collected
Personal data may be collected by LS185 for a number of reasons:
- to tell you about events you may be interested in across the Stadium and the wider Park;
- to make you aware of special offers and competitions across the Stadium and the wider Park;
- to announce the opening of new venues, restaurants and bars at the Stadium, across the wider Park or nearby;
- to highlight news stories relating to the Stadium and the wider Park;
- where necessary, to gain your consent to send you relevant marketing;
- when you contacted us directly, to deal with any requests, comments and complaints that you may have;
- to gather feedback regarding your use of the Stadium and/or the Park;
- to analyse our marketing and communications tools and methods and our interactions with you – including website use – to enhance the user experience; and
- to build a customer profile to get a better understanding of what you are interested in, what you like or dislike about the Stadium and the Park so that we can send you more relevant marketing (this is known as profiling).
LS185 collects personal data in order to provide the best possible customer experience when interacting with the Stadium and the Park.
LS185 may anonymise your personal data for statistical and analysis purposes.
What Personal Data is Being Collected
Contact Data |
Your name, address, email address and telephone number |
Transaction Data |
Your tickets purchased, card details, registered address, events booked, further details regarding your ticketing information |
Demographic Data |
Your age range, gender, where you live, how far you travelled to the Park |
Attitudinal Data |
Your Stadium and/or Park likes and dislikes, event and venue preferences, access requirements, information about your general preferences and any other information you share when you respond to any surveys |
Preference Data |
Your preferences as to how LS185 and/or LLDC are able to contact you, including where you have provided us with or withdrawn consent, and your preferences on the content you may wish to see |
Engagement Data |
Facebook and custom audience, how you engage with our websites and marketing emails |
This is known as Customer Personal Data.
Some of the data that will be collected as part of your interactions with us is anonymous and therefore is not personal data.
Lawful Basis of the Data Collection
The lawful basis for the processing of Customer Personal Data is covered by Article 6 (1) and Article 9 (2) of the UK General Data Protection Regulation (“UK GDPR”).
Lawful Basis |
Personal Data Processed |
Purpose |
You have provided your Consent |
|
|
The processing is necessary for the purpose of our Legitimate Interests or the Legitimate Interests of a third party |
|
|
The processing is necessary to enter into or perform a Contract with you |
|
|
The processing is necessary for compliance with our Legal Obligations |
|
|
The processing is necessary to protect your Vital Interests |
|
|
How Your Personal Data Will Be Collected
LS185 collects your personal data in a variety of different ways, including when you:
- Use Wi-Fi at the Stadium and across the Park;
- Sign up to receive communications on our website(s);
- Use one of our websites, by the use of cookies in your web browser (learn about how we use cookies further below);
- Contact us directly;
- Verbally tell our staff you wish to receive communications;
- Engage with us on social media;
- Choose to complete any surveys we send you or enter our competitions;
- Buy tickets for events around the Park;
- Make an online purchase through a Park website; and
- Attend an event at the Park.
Storage and Management of Your Personal Data
All of your personal data which is held in digital systems will be held in the UK or the European Economic Area (EEA).
Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.
We will retain your personal data whilst you continue to interact with the us. Where that is no longer the case, we will retain your personal data for up to 3 years subject to the data type unless otherwise specified. At the end of that retention period, your data will either be permanently deleted or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
Potential Sharing of Personal Data
LS185 will share your personal data with third parties where we have a lawful basis to do so, including the following:
- Our services providers, including our data processors acting in an accordance with our instructions;
- Direct marketing and data insight companies who help us manage our communications with you;
- Companies or organisations that we partner with, to help us run events;
- Our professional advisors, including our legal advisors and accountants;
- Regulatory or government bodies where we there is a valid request to do so; and
- In the event of a sale of all or part of the Park (or Park assets) we may share personal data with prospective buyers.
Your personal data will not be sold to third party firms for the purposes of general marketing or any other purpose.
If there are lawful requests made by organisations such as the police or other law enforcement agencies or requests that we are legally required to comply with then we will respond to them where we are able to do so.
Personal data may be shared with medical staff in the event of a medical emergency or an accident. Where incidents of a criminal nature take place at the Stadium or across the wider Park, we may share personal data with the police or other law enforcement agencies for the purposes of the prevention and detection of crime.
Access to Your Personal Data and Your Rights
Data protection law gives you rights in relation to your own personal data. These are outlined below, but please be aware that these are not necessarily automatic rights. There is a ‘right to be forgotten’ in general, but in practice, there are other considerations which may mean that all personal data cannot be deleted
Right to privacy – your data will not be shared with third parties without your consent, unless there is a legal reason to do so, or an event such as a medical emergency.
Right of access – you can ask for details of the personal data which is held about you
Right to rectification – you can ask that data is corrected, if need be, and if it is incomplete, to be completed
Right of erasure (right to be forgotten) – you can ask that data is deleted and no longer processed if it is no longer necessary to do so. This will be done where possible but there will be instances where personal data cannot be deleted for example, for legal or other reasons
Right to restriction on processing – you can ask that data is not processed
Right to data portability – you can request a portable version of your personal data
Right to withdraw consent – if you have consented to provide personal data – for example, consent for biometric data to be processed, then you can withdraw that consent.
If you would like to submit a request to access your personal data or any other individual rights, please contact us using the details in Section 12 below.
Changes to the Privacy Policy
This Privacy Policy may change over time. If there are any significant changes then you will be contacted to inform you. No changes to this policy will be made which will adversely affect your rights as a data subject.
Security
We have implemented reasonable technical and organizational measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration or disclosure. However, the Internet is an open system and we cannot guarantee that unauthorised third parties will never be able to defeat those measures or use your personal information for improper purposes.
Use of Cookies
A cookie is a text-only string of information that a website transfers to the cookie file of your computer’s hard drive. A cookie will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number.
When you visit our website we send you a cookie. Cookies may be used in the following ways:
- To help us recognise you as a unique visitor (just a number) when you return to our website and to allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly.
- To compile anonymous, aggregated statistics that allow us to understand how users use our site and to help us improve the structure of our website. We cannot identify you personally in this way.
For further information on our use of cookies, please consult our Cookies Policy.
Third Party Advertising
We may use a third party to serve advertisements on our site. Cookies may be associated with these advertisements to enable the advertiser to track the number of anonymous users responding to the campaign. We do not have access to or control of cookies placed by third parties. For further information on third party cookies, please consult our Cookies Policy.
Disabling / Enabling Cookies
You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our site if cookies are disabled. For further information on how to disable or enable cookies, please consult our Cookies Policy.
Links
Our Site may contain links to other sites over which we have no control. We encourage our users to be aware when they leave our Site and to read the privacy statements applicable on those sites. This privacy policy applies solely to information collected on this Site.
Sale of the Business
In the event that our business is sold or integrated with another business, your details may be disclosed to our advisers and any prospective purchaser’s advisers and may be passed to the new owners of the business.
Monitoring Communications
To make sure we follow your instructions correctly and to improve our service to you through training of our staff, we may monitor or record any communications received from you.
Your Right to Access the Information
You have the right to access the information that LS185 holds about you. In order to do this please make a written application to the customer service department at the address below. LS185 may require you to provide verification of your identity and to pay an administrative fee (which is currently £10) to provide a copy of the information that it holds. Please note that in certain circumstances LS185 may withhold access to your information where it has the right to do so under current data protection legislation.
Updating Your Information
In the event that there is a change to your personal information, for example your contact details, please let us know of this by writing to customer service department at LS185 for data protection at the address below, so that we can keep your information up to date and accurate.
Contact Us
If you have any queries about this Privacy Policy or wish to stop receiving direct marketing from LS185, its group companies or selected third parties, or you wish to access or update your information please write to customer service department at LS185 for data protection.
Contact Details
If you have any questions about your personal data, or this Privacy Policy, please contact:
dataprotection@londonlegacy.co.uk
London Legacy Development Corporation
Level 9
5 Endeavour Square
London
E20 1JN
